Today, singer, songwriter, subversive performance artist, video director, and purveyor of surrealist chaos, Poppy unveils the latest track off of her forthcoming new album, Zig, set for release on Sumerian Records on October 27th, 2023.
Entitled “Motorbike,” the sensual track opens with darkwave-inspired synths and an ominous voice pondering, “I wonder why, nothing catches my eye, quite like the sight of a girl with a powerful machine between her legs.” The song is launched into a bassline-driven dark pop anthem, marrying bold industrial beats with soft vocals to create a sound that is wholeheartedly, unabashedly Poppy.
“Motorbike” follows on the heels of “Knockoff,” a sinewy first look at what listeners can expect from this new era of Poppy. A video for “Knockoff” – filled with tarot card imagery, Suspiria-esque choreography, and more – was directed by Le3ay, and is yet another arresting visual from an artist known for displacing norms and redefining her genre on her own terms. Since its release, the song has amassed over 1 million streams on Spotify alone.
Originating from a dance background, the unique, multi-hyphenate performer’s first steps in the creative world began with performance art video vignettes. These vignettes evolved, allowing Poppy to dig deep visually and experiment sonically to create something entirely new. After initially signing to LA’s Sumerian Records, she released her album, 2020’s I Disagree, to much acclaim. Disregarding labels and genres, it tallied over 100 million streams, and the song “BLOODMONEY” earned a GRAMMY nomination for Best Metal Performance, the first ever solo female artist nominated in the category.
Poppy’s upcoming Zig is a reflection of an artist who has been in the public eye since her late teens coming into her own in her late 20’s as a woman who knows what she wants and who she is. Pairing immersive, roiling electronics with candy-coated vocals, songs on Zig bubble just under the skin. At times, the music’s cool lacquer gives way to Poppy’s own lacerating screamed lyrics, the perfect complement to dislodging the songs’ pointed pop edges.
POPPY – ZIG OUT OCTOBER 27, 2023
