Photo Credit – Ian Urquhart
Providence, RI. quintet KINGSMEN have unleashed their latest single and music video for ‘Bitter Half’ via Sharptone Records. Speaking on today’s release, the band shares:
“There’s always a good guy and bad guy. Every story has one. Every person has an inner voice speaking on behalf of each side. Every idea you create involves them. More often than not, the bad guy in our minds seems like a big scary monster. They’re intimidating. They can be enticing. They can make things seem too easy. They can cheat you out of a great opportunity by offering the coward’s way out. They can make you feel weak. ‘Bitter Half’ is about knowing you’ve been taken advantage of by that ‘devil on your shoulder’. Its about standing up and saying enough is enough. It’s time to move on. It’s time to become better. It’s time to say “f*ck you” to your bitter half.’’
Prior to today’s drop, Kingsmen have previously released the music video for ‘Trial By Fire’, the band’s first new, original release since their 2020 debut album, ‘Revenge. Forgiveness. Recovery‘. Watch the music video for ‘Bitter Half’ here or at the link below, stream the track here: https://bfan.link/bitter-half
Be sure to stay tuned for more Kingsmen news coming soon.
Setting their sights on achieving what they’ve dubbed a “big metal sound that fills up your whole brain when listening to it between the headphones,” Providence, RI five-piece Kingsmen are back, ushering in the dawning of a new era for the band.
Returning with new influences, locations, producers, and creative process compared to their 2020 debut, Revenge. Forgiveness. Recovery, things were naturally bound to change. The point of a successful evolution is becoming the best version of oneself. And to do so, remaining true to one’s core elements is a vital factor. As a result, the band didn’t aim for a trend, they made a point to return to their roots. Reflecting on his classical training, frontman, Tanner Guimond even found himself rediscovering a singing voice he felt he had left in the past long ago but was destined to revisit.
Choosing to return to their roots, the band embrace the fighting spirit at the core of Kingsmen, connecting with listeners through universal themes and lyrical stories ranging from championing positivity to coming together in the face of adversity. Shining light and hope into all they do is something the band has no intention of changing. As Guimond eloquently puts it:
“To be Kingsman is to be someone that has the courage to endure the worst, but still reflect the best parts of humanity. So, with all of our songs, that’s what we try and showcase. There’s no way that anyone will go through life without experiencing some terrible things. But to grow from that… to become a better person after the fact is, we believe, one of the true purposes of life. Maybe someday we’ll do something wild like a concept album with ogres and elves. But we really believe that when you’re conveying your emotions through music, it comes across when you’re being honest. So as often as we can, and as many different ways possible, there’s no doubt that you’ll see a lot more of that kind of attitude through our music in the future.”